Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) is the predictable revenue your business earns every month from subscriptions. It's the heartbeat of any SaaS business.
If you have 100 customers paying $50/month, your MRR is $5,000.
MRR gives you a real-time pulse on business health. Breaking it down into New MRR, Expansion MRR, Churned MRR, and Contraction MRR shows you exactly where growth is coming from, and where you're leaking revenue.
New MRR %
Expansion MRR %
Churned MRR %
MRR only includes recurring subscription revenue. One-time payments, setup fees, and professional services are excluded because they're not predictable.
Divide annual contract value by 12. A $12,000 annual contract contributes $1,000 to MRR each month.
MRR breaks into: New MRR (new customers), Expansion MRR (upgrades), Contraction MRR (downgrades), and Churned MRR (cancellations). Net New MRR = New + Expansion - Contraction - Churned.
Annual Recurring Revenue
Annual Recurring Revenue (ARR) is the annualized value of your recurring subscri...
Net Revenue Retention
Net Revenue Retention (NRR) measures the percentage of recurring revenue retaine...
Customer Churn Rate
Churn rate is the percentage of customers (or revenue) that cancel or don't rene...
We build real-time dashboards that track MRR and every other metric investors care about. Updated daily. Investor-ready.
