Average Customer Life (ACL)
The duration of the relationship between a customer and the company. Basically, the average number of days (or months) between the second a prospect becomes a customer and when the customer stops purchasing a service (or churns.
The duration of the relationship between a customer and the company. Basically, the average number of days (or months) between the second a prospect becomes a customer and when the customer stops purchasing a service (or churns. Check churn to learn what it means.)
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